There’s something magical about receiving a package—the sound of the doorbell, the excitement of picking it up, and the anticipation of opening what’s inside. For brands, that unboxing moment is more than just a delivery; it’s a golden opportunity to connect with their audience on an emotional level.
This is exactly where PR packages come in. Also known as press kits, a PR package is a carefully curated box of products, samples, or branded items that companies send to influencers, media outlets, or potential customers. The goal? To spark excitement, encourage social media sharing, and amplify brand awareness.
In today’s digital era, more and more brands are investing in custom PR packages to showcase their story, highlight their creativity, and build stronger connections. When executed well, a PR package can turn a simple delivery into an engaging experience—one that gets shared, talked about, and remembered.
Why Sending PR Packages Benefits Your Brand
1. Foster Social Engagement
When influencers unbox your PR package, it often translates into user-generated content (UGC) such as Instagram stories, TikTok videos, reels, or live streams. This organic exposure helps your brand reach new audiences while adding fresh, authentic content to your marketing mix.
2. Build Credibility and Trust
Consumers are far more likely to believe a genuine review from someone they follow than a traditional ad. By sending PR packages to trusted voices in your niche, you position your brand as credible and trustworthy without sounding like a sales pitch.
3. Establish Your Brand as an Industry Leader
Consistent PR outreach allows you to showcase your brand’s expertise and innovation. Over time, you can strengthen your reputation as a thought leader in your space—making your brand a go-to resource for both customers and industry professionals.
4. Drive Sales and Long-Term Growth
While PR packages are often aimed at brand awareness, the ripple effect can lead to increased sales and stronger customer loyalty. By tracking the performance of your PR campaigns, you can measure ROI, refine strategies, and continuously grow your business.
Our Top 6 PR Package Box Styles
To spark inspiration, we’ve gathered five of the most effective PR package box styles used by both big and small brands. These examples highlight how packaging plays a vital role in storytelling and brand image. Whether you’re launching a new product, celebrating a milestone, or building stronger relationships with influencers, there’s a PR package style that perfectly fits the occasion.
1. Magnetic Closure Box
Sophisticated and premium, magnetic boxes instantly create a “luxury unboxing” feel. The sturdy design and smooth flap closure make them a favorite for high-end products like cosmetics, jewelry, or perfumes. Perfect for leaving a lasting impression on influencers and VIP customers.
2. Drawer Box (Slide Box)
Drawer boxes add interactivity to the unboxing process. With a pull-out design, they create a sense of surprise and excitement. These boxes are often chosen for skincare sets, small fashion accessories, or collectibles where presentation and engagement are key.
3. Two-Piece Box
Also called a “lid and base” box, the two-piece design is classic yet versatile. It’s ideal for gifts or products that benefit from a more formal presentation. Brands often use it for premium skincare sets, fashion accessories, or luxury chocolates, as it provides a structured, elegant look while being easy to assemble.
4. Mailer Box
Durable, lightweight, and cost-effective, mailer boxes are one of the most versatile PR packaging choices. They ship easily, are fully customizable, and work especially well for influencer campaigns or subscription-style PR kits.
5. Rigid Handle Box
Trendy and functional, rigid handle boxes come with a sturdy handle, making them highly Instagrammable and perfect for gifting. They are becoming increasingly popular as PR packages aimed at influencers or VIP customers, combining convenience, style, and a strong brand impression in one package.
6. Unique PR Package Shapes
Stand out from the crowd with unique PR package shapes. Moving beyond traditional square or rectangular boxes, these creative designs—like hexagons, triangles, or other custom forms—make a lasting impression on recipients. They enhance the unboxing experience, encourage social media sharing, and reinforce your brand’s identity. Perfect for campaigns where you want to be memorable and leave a strong visual impact.
Tips for Designing Your PR Package
Designing a PR package requires careful planning and attention to detail. From product selection to packaging design and messaging, every element contributes to the overall experience. A well-crafted PR package can help your brand stand out, boost social media engagement, and leave a lasting impression on influencers and their audience. Here’s how to create the perfect PR package:
1. Choose the Right Products
Selecting the right products is the foundation of a successful PR package. Make sure the items are relevant to the influencer’s audience and align with your brand values. Think about what will genuinely excite them and their followers, increasing the chances of authentic social media coverage.
2. Packaging That Pops
Go beyond ordinary packaging! Custom boxes, branded labels, inserts, and other unique elements make your PR package visually striking and memorable. Eye-catching packaging reinforces your brand identity and ensures your products stand out in social media posts.
3. Create a Memorable First Impression
From the moment the package is received, every detail counts. Consider using custom tissue paper, branded tape, personalized cards, or other design elements that spark curiosity and excitement. A strong first impression makes your brand memorable and desirable.
4. Protect Your Products
Durability matters. Ensure that products remain intact during shipping by using protective inserts, layered packaging, or cushioning materials. For items that are less fragile, elegant cover bags or boxes can provide both protection and aesthetic appeal.
5. Add Creative Touches
Incorporate creative elements like seasonal themes, trendy colors, or cohesive design concepts to bring your brand to life. Unique design choices make your PR package visually appealing and increase the likelihood of social sharing.
6. Personalize Each Package
Personalization makes a huge difference. Tailor your PR package to the influencer’s lifestyle or preferences, whether through customized items, a handwritten note, or a personalized message. Print-on-demand options for apparel or accessories can add a special touch, while even small personalizations like favorite colors or themes help create a memorable experience.
7. Include a Media Kit
A well-organized media kit provides influencers with all the key information about your brand and products. Include brochures, product instructions, or event details so recipients can quickly access what they need without searching online. This makes collaboration smoother and increases the likelihood of coverage.
Wrapping Things Up
Creating an effective PR package is both an art and a science, capable of enhancing your brand’s visibility, credibility, and reputation. By carefully curating products, packaging, and personalized touches, you can craft an experience that truly resonates with influencers and their audience. Remember, a well-designed PR package doesn’t just showcase your products—it tells your brand’s story and leaves a lasting impression.
If you’re ready to elevate your PR efforts and make every unboxing memorable, explore our website to discover how our custom packaging solutions can help you achieve your goals.
